Considering alternative markets
by A scientists life in Eve on Jun.11, 2012, under Eve online
Currently, I take the expected / lazy / quickest (delete as you feel appropriate) route to selling the majority of the things I make. With the exception of stocking our market in our null sec region, I take things to a trade hub to sell. This results in lower margins, but the throughput roughly matches my output.
I do, however, like the increased profitability per unit sold we get from the null sec market. Don’t get me wrong, we don’t operate profiteering in any way. We do charge more than Jita, but usually no more than 5% to 10% more. The throughput is, quite simply, sometimes dreadful.
This has lead me to start considering alternative markets and how that might effectively work. I have market alts in the main trade hubs, but am now considering the logistics of amending that a little to open up into other markets. However, one needs to consider ones target audience first before starting.
What do I mean exactly?
Well, there would be little point me trying to sell in a hi-sec entry system to one of the major null sec alliances’ space. Why would they buy from there? They will have a market in their own 0.0 space somewhere, and then operate the usual way of either flying or jumping the other stuff in themselves. So I think I can probably rule that out.
We already get reasonable sales from our own alliance and from our landlord and other blues, so again probably no real opportunity to do much more on that front without stepping on somebody else’s toes and potentially causing political issues.
So this, on a very simplistic level, leaves the following target markets:
- Faction Warfare
- Ebil lo-sec pwirates
- Hi-sec in non-major tradehub regions
Being completely cynical – is it likely that both 1 and 2 simply use neutral alts to get stuff from Jita etc., so would the risk of jumping into a war zone (whichever way you look at it, either faction warfare or pirates) result in a pay off, or simply stuff sitting on the market not moving?
I think that 3 is probably the most likely to yield results. Logistically I’d just need to put a trader alt in a location where they could quickly move between 2 or 3 regions to update market orders. The annoying bit would be getting the supplies to the market locations.
Maybe I’ve just become a bit predictable in that my default position is to jump into a freighter and go to a trade hub. Time to shake things up a bit?











I would note that, at least for the Minmatar, lots of people grumble about wishing somebody would better supply the main FW base systems.
Hmmm now that sounds interesting. Maybe I need to look up the main FW systems and do some basic market analysis. I’m guessing that it would need to be lots of T2 guns and modules for frigates and destroyers though, based on Gamerchick’s blog. Do many BC and BS hulls get used?
How long have you been stocking the null sec stations? I know from experience that people tend to go to HS to buy stuff anyway, just because they know they can get -everything- there. It might take a while (and consistent supply) for people to really bite onto the 0.0 markets.
We’ve been stocking up in the region for several months now, and do get regular sales, but based on the volume of sales and the sort of things that I see flying around the region, the local market is basically not functioning as it could do.
We have advertised via Alliance mails and such trying to garner interest, but so far for example we’ve sold a total of only 2 capital ships to the Alliance and blues (not including our Corp), and in all cases we price our capitals at or below current contract prices – and even give a discount for Alliance members.
Null sec markets, at least in a rental Alliance, work, but only if you set your sights pretty low I think.
You might also consider hi-sec systems that are near null-sec regions that have large amounts of small alliances or corporations in them. If they are smaller they probably don’t have the industrialists necessary to keep a market going.
I see your point, but wonder if (like our own null sec market which is actually “there” in 0.0 space), it would simply be ignored as people fly by in their freighters on the way to their little pocket of 0.0 space on the way back from buying lots of ships and fittings from Jita / Amarr / Dodixie / Rens etc.
Another viable option is NPC Nullsec. What are your thoughts on Curse? There is considerable traffic. Fairly stable local inhabitants. And, I believe, a sizable number of industrialist alts that currently move their goods to and from the hisec hubs. Why not open a hub in central Curse?
Curse – isn’t that sort of like lo-sec? Wouldn’t anything I fly get instantly blown up as soon as I entered the region? Isn’t it full of lots of scary leet PvP type people?
Still, it is an idea though. I’ll have to do some investigations with Dotlan Navigation to see how many jumps it would be to get there and then undertake some market research.
Reading back my comments – I do seem to be a cynical old git, or perhaps I come across as lazy, expecting my stuff to just be taken from me for oodles of ISK with no effort. That’s really not the case here – honest!
I’m trying to identify how I can do things differently as an industrialist. Yes, the easiest route for all of my sales (with the exception of Capitals and boosters) would be to simply fly to Jita and sell absolutely everything there. I’d need only 1 market trader alt and life would be easy to manage.
That’s not what I’m looking for.